Delighting Customers in Japan

Delighting Customers is a subject that is not thought about enough, is talked about even less and is a rarity in the world today. The fact is that for a multitude of reasons including ironically, the drive for profits, customers tend to be an afterthought. Ken Blanchard, author of “One Minute Manager”, states that for him the best definition of profit is “the applause you get for satisfying your customers and creating a motivating environment for your people.”

This lucid description of what drives profit still seems to be understood by very few. But history has shown that business leaders who were profit driven failed to deliver sustainable profitable growth whilst customer focused companies have delivered the best long-term shareholder value.

With the annual “Delighting Customers” seminar, the BLCCJ gives a forum to those exceptional companies that succeeded in delighting their Japanese customers. In addition, they have developed differentiating strategies and are executing with excellence, allowing them to delight their customers.

You can find an overview of past events and speakers here>>